Not because their product is wrong. Because their ad account is. We'll audit yours — free — and show you exactly where the money is leaking.
Here's what we see in almost every account at the ₹10–20L/mo revenue stage.
Usually Meta. Google is burning budget on branded keywords. Pinterest doesn't exist yet. You're one algorithm update away from a revenue cliff.
The same 3 ads running for four months. Frequency above 3.5. ROAS quietly declining and everyone's calling it seasonality. It's not.
CTR is fine. The product page isn't converting. Nobody's looking at that number because it's not in the ad platform dashboard.
Overall ROAS seems okay. But one campaign is carrying the account and two others are destroying it. You'd know this if you were looking at the right breakdown.
"The problem usually isn't the budget. It's that nobody's told you where specifically it's being wasted."
Not a sales call. An actual audit of your paid media account, delivered as a Loom video within 48 hours of access.
This is what we do before we take on any client. We're sharing it because the audit itself is useful — and because if we find something worth fixing together, you'll know exactly what you're hiring us for.
Apply Now →All in the ₹10–25L/mo range when they came to us.
Killed 6 underperforming ad sets, rebuilt Google Shopping from scratch, introduced Pinterest for top-of-funnel discovery.
"They found the exact campaigns dragging our account. Within 60 days the ROAS was unrecognisable."
Restructured Meta by margin band, introduced Advantage+ Shopping, cut spend on 3 zero-purchase campaigns.
"The audit flagged things our previous agency never mentioned. The numbers speak for themselves."
Found hero SKU underserved on Google PMax, fixed attribution gap between Meta and Shopify, refreshed all creatives.
"Honest, data-first, no fluff. Exactly what we needed after two failed agency experiences."
We work with D2C brands serious about unit economics, not just top-line growth. Before we take on any client, we need to know the numbers actually make sense.
We run a small team by design. Every brand gets direct attention from senior strategists — not account managers with a playbook.
We're called Boring Commerce because we don't promise results. We show you the math first. The audit is free — you'll know before signing anything whether we found something real. If we didn't, you've lost nothing.
Most of our best clients come with an existing setup. The audit works regardless — we look at the account, not who's running it. Sometimes the answer is that what you have is fine. We'll tell you that too.
First 30 days: diagnostic and structural — fixing what's broken before scaling what works. Most brands see meaningful ROAS improvement within 60 days. Scaling past that takes 90–120 days of consistent execution.
We don't publish retainer pricing because it depends on your ad spend and channels. Minimum engagement is 3 months. We discuss numbers only after the audit — if we're aligned on what needs to be done, pricing is straightforward.
We review every submission within 24 hours. If you're not a fit right now, we'll tell you honestly — and why.
I started Boring Commerce in 2018 with my brother Abhishek. We grew to 100+ people, expanded into things we weren't great at, scaled back, and rebuilt — this time with AI systems doing the work that a bigger team used to do.
The agency is called Boring Commerce because that's genuinely the philosophy. The boring work — fixing broken attribution, killing underperforming creatives, rebuilding campaign structure from scratch — is what moves ROAS. Not new tactics. Not the platform of the month.
We've managed ₹500Cr+ in ad spend across 500+ D2C brands. Most of what I've learned is that the problems repeat themselves. The same four things are broken in almost every account. The audit is how we find out which ones are broken in yours.
Takes 2 minutes to apply. Audit delivered in 48 hours.
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